Black hat SEO techniques are unethical Search Engine Optimization practices
that are against the guidelines of Search Engines. Every digital marketing professional knows the benefits of having an SEO strategy. It enables businesses to advertise themselves on different search engines for free. But this process to gain traffic and leads takes a lot of effort and time.
There are certain guidelines that an SEO expert should follow to create an SEO strategy. The people who try to exploit such systems and outsmart the google algorithm by applying unethical shady techniques. These kinds of practices are called black hat techniques that should be avoided because they invite sanctions and penalties from search engines as it is unethical and illegal.
However, in this post, we will uncover some commonly used black-hat tactics that have never been suggested by SEO experts. Let us get started on the same:
In this section, we will explore some of the most common black hat SEO techniques that should be avoided by SEO experts, which are as follows:
We may all have experienced comments on blogs, articles, or posts that look odd and unrelated to content. Sometimes, such comments try to advertise other websites. It is a black hat technique that spammers use to create backlinks for other websites that they’re trying to promote or advertise. It does not affect the ranking of your website but makes tagging such as blocking plugins and nofollow useless. Google considers such spam comments as the black hat technique and penalizes the website that uses such spam comments.
Digital marketers refer to content as the king of digital marketing. This is because they know the importance of original and attractive content. Many website owners and content writers copy content from various websites to create abominations for their own websites. Google has the ability to identify such kinds of content, and it only shows original content on the SERPs as a result.
Clickbait is also considered a black hat technique. Spammers used this technique to increase website clicks by number. It is an enticing but more deceptive headline to attract website visitors.
It is the approach that can harm the website in the long run by increasing the jump rate of the website and decreasing its click-through rate. Clickbait also affects the goodwill of the website. It makes it so that any customer who has visited your website once will make sure that they will never visit the site again.
It is the most popularly used black hat SEO technique. Keyword Stuffing involves the process of pitching the same keyword over the content again and again. It was widely popular in the 2000s, but when Google introduced the Panda Algorithm that penalized such content. After that, keyword stuffing became a thing of the past. So, we recommend you add naturally appeared keywords rather than overusing such keywords.
Cloaking is a blackhat technique that involves mixing two different pieces of content to make a search engine algorithm fool. One of such two contents is created for crawling by the Google bot, and the second content is created for users. Cloaking violates the guidelines of Google webmaster and levies heavy penalties on the website.
Hard work, knowledge, efforts, and dedication are required to improve the SEO rank. But spammers use blackhat techniques to boost the SEO ranking without effort. But using such techniques is not legal and invokes Google’s penalties. So, no one should use black hat techniques while creating an SEO strategy to boost the ranking on search engines.