White hat SEO can be considered as the opposite of Black hat search engine optimization. It works in a similar way in which the standard SEO practices run. It improves website performance and helps businesses attract more leads and targeted traffic to the business website. Opting white hat SEO provides various benefits such as the assurance of quality work, no expenses for the in-house team, enhanced results, quick technical support, and much more. White hat SEO is proven to be a great way to grow business faster.
It is easy to see your website at the top on SERP, only if you properly follow guidelines and rules defined by the search engine. Numerous factors can influence the odds of top-ranking positions. However, here are some important performance-driven tips that can help your website to gain the top rank on search engines without violating Google guidelines.
The best way to get the top rank on SERP is to offer quality content to your readers. According to the EAT update of Google, it is inevitable to maintain high-quality content on your website. If you want to boost the performance of your website, you can update the information and existing content published on your website. Make sure that the content that you’re going to publish is genuine, original, and free from plagiarism.
Along with targeting short-tail and high-competitive keywords, one should also focus and use long-tail keywords as they rank on SERP much faster. It is recommended to search and use long-tail keywords with high search volume.
Make sure that you have been doing the right on-page search engine optimization on each blog post and every page of your website. If it is wrong, you can make it right by doing re-optimization of the blog post, web page, or newly created landing page, etc. The on-page SEO practices include the creation of title tags, meta tags, image optimization, XML sitemap creation, and Robots file optimization.
The loading speed of websites is one of the major ranking factors. Thus, make sure that your website is taking minimum time to load on desktop or mobile. Your website should be able to seamlessly load and work on all mobile devices, as Google prefers indexing mobile-friendly websites. The standard time that a good website takes to load is three seconds only. If your website is taking more time, then you are required to optimize the loading speed of your website.
To achieve a high rank on organic search results, one should follow the white-hat SEO strategies in the right way. It will provide you long-term benefits for your business. You can follow some below mentioned performance-driven white hat SEO strategies to get better results faster:
1. Proper Keyword Research
To do the right SEO, it’s very important to pick and target the right keywords. It will help you to bring the right audience to your website. Along with targeting highly competitive short-tail keywords, you should also target long-tail keywords and LSIs to optimize the content on your website or where your audience is searching to get services or products.
2. Update & Optimize Content
To boost the ranking of your website, you need to update and reoptimize the existing content on your website with the latest facts, trends, and information. According to Google’s E-A-T and RankBrain updates, it is inevitable to aim for high-quality and informative content to deliver the best to readers.
3. Do Internal Linking
Internal linking is one of the most powerful ways to build domain authority and boost traffic on the web. You should follow the latest trends to update all your blog posts with relevant internal linking. Also, add more value to the browsing experience of visitors and users.
In this blog, we have given important white hat SEO tips. You can follow such tips to boost the organic traffic on the website by ranking it higher on targeted keyword