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How to use chatbots to transform your digital marketing strategy?
Latest Updates MilkywayBlog 15-Dec-2021 Comments (7) 6

How to use chatbots to transform your digital marketing strategy?

Chatbots are artificial intelligence-powered software that is programmed to do conversations with customers. It helps to save energy and time because instead of answering everyone individually, let the chatbots answer them. In today’s time, artificial intelligence is very used in digital marketing and there are several implications for AI in digital marketing but chatbots are one of the most exciting. Through chatbots, you can simply add new leads to your business. 

Some of the ways by which you can add leads to your business are:

  • ⦿Customer surveys
  • ⦿Ask questions
  • ⦿Through answering a quiz
  • ⦿As a substitute to forms
  • ⦿Segregate the audience

By using chatbots you can get a clear picture of your leads, and make them valuable resources to your digital marketing campaigns. There can be a huge gap between sales & marketing. Chatbots help to fill the gap by giving more capable ways of collecting information, qualifying leads, and setting your sales team up for success. By twisting everyone in on your chatbot strategy, you can bring your sales and marketing on the same page. 

If there is an advantage of using chatbots in your digital marketing then there are disadvantages too. Firstly, you can’t depend on chatbots the whole time, digital marketing also requires some human handwork. Secondly, never overdo it when you’re using your chatbot as a marketing or nurturing tool. 

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