As the title of the write-up says, Google laid out some new robots tags that allow different websites to gain control over the content which you wish to get indexed to appear in the SERPs. These new robots tags given by Google are called “indexifembedded”. These robotics tags enable websites to inform Google search engines which content they index and rank it. When someone uses such kinds of tags on a website’s page. Google understands the content and particular page you want to index on them even if the website on Google has an attached noindex tag. Google recognizes that the page you embed using iframes and similar HTML tags with indexifembedded.
Thus, even if you prohibit the Google search engine from indexing a URL with a noindex tagging, you allow indexing a section with indexifembedded tag when the piece of content is embedded on a website. Google said that”… they may want to index the content when it is embedded on the third-party pages, they do not necessarily want to index media pages on their own.” It will help content publishers a lot as they face issues it.
“indexifembedded” Tag Usage
Now, one can also consider the fact that this indexfembedded tag is not useful to the content publisher as it is effective in the case of a distinct URL that can be used to embed it. For example, if the producer of the podcast has episodes of their podcast posted on its official website with a particular URL, then there would be having some links that direct to the specific media. And, that third-party websites will be able to embed the media from the website of content publishers on their web pages. So, if the third-party website wants to refer to any particular podcast episode, they can do that with links. Now, if the publisher of the podcast does not need media URLs that are appearing in the search results of Google, then they make it happen with noindex tag. But, the basic issue with this noindex tag is that they would be prohibiting websites to embed the media on web pages. It refers to the fact that if the publisher permits embedding, then they will not be used noindex tag. But the indexifembedded tag in hand, controls the content that gets indexed and what no. To use this tag, publisher
users of media need to use an iframe or an HTML tag on the URL of the media file. It makes the indexifembedded tag that overrides the noindex tag when media is embedded in the content of the third-party publisher.
How to Use These Tags?
Users can use these newly released robotics tags in several ways. Firstly, one can use this indexifembedded tag with a noindex tag. It will let Google index content at a time when the third-party website embeds it on the webpage. You can do the same by following the directions given below:
<meta name=”googlebot” value=”noindex” /> <meta name=”googlebot” value=”indexifembedded” />
<!– OR –>
<meta name=”googlebot” value=”noindex,indexifembedded” />
You can also mention these tags in the HTTP header of the page. Here we are suggesting the way how you can do the same.
X-Robots-Tag: googlebot:indexifembedded …
X-Robots-Tag: googlebot:noindex, indexifembedded
However, there is a catch by using the tag. The newly released indexifembedded tag works only on Google perfectly.